An Interactive 5-Day Training Course

Measuring and Managing Customer Satisfaction

ISO 9001 and Beyond

20 - 24 Apr 2026
Dubai
| $5950
16 - 20 Nov 2026
Dubai
| $5950

Introduction

Quality is something every company strives for and is often times very difficult to achieve. ISO 9001 standards helps an organisation give its customers the confidence that they are buying their products from a company that makes quality and customer service a high priority. The focus of this Customer Service training course on Measuring and Managing Customer Satisfaction is to provide delegates with an understanding of the key terms, definitions, and requirements of ISO 9001 and how the standard can help their organisations increase customer satisfaction.

Delegates will learn effective customer-centric strategies and best practices to provide world-class customer service. This GLOMACS Customer Service training course on Measuring and Managing Customer Satisfaction gives customer service professionals the communication skills and best practices they require to develop a customer-centric organisation. Providing excellent customer service helps differentiate your brand and makes it easier to stand out in a crowded marketplace.

This GLOMACS Measuring and Managing Customer Satisfaction training course will highlight:

Key Learning Outcomes

At the end of this Measuring and Managing Customer Satisfaction training course, you will learn to:

Training Methodology

This GLOMACS Customer Service training course on Measuring and Managing Customer Satisfaction will be a combination of presentation and small group work. While working in groups, delegates will have the opportunity to apply topics discussed in the training in real-world scenarios. This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions. 

Measuring and Managing Customer Satisfaction

Who Should Attend?

Major benefits to the organisation include:

  • Enhanced professional image with customer base
  • Greater level of customer satisfaction and retention
  • Manage quality and drive continual improvement
  • A shared organisational customer-centric service vision
  • Improved stakeholder relationships
  • Attract and retain customers by meeting their current and future needs better

Learning Journey Breakdown

  • What is ISO 9001?
  • Understanding the Key Components of ISO 9001
  • Identifying Customer Communication Barriers
  • Active Listening and Questioning Skills to Improve Customer Relations
  • Interpreting your Customer’s Nonverbal Communication   
  • How to determine your DISC communication style?
  • The Origin and Philosophy behind TQM
  • ISO 9001 8 Principles
  • Deming's Fourteen Points of TQM
  • Traditional Management vs. Total Quality Management
  • Obstacles to Implementing TQM
  • Case Studies: ISO 9001 Customer Service Excellence
  • What do your customers expect from you?
  • Going the Extra Mile to exceed Expectations
  • Your Attitude makes a Difference
  • Measuring and Monitoring Customer Satisfaction
  • Empowering Employees to Better Serve their Customers
  • Customer Service Satisfaction Survey
  • The Importance of Customer Complaints and Why they should be encouraged
  • The Impact of Social Media on Customer Service Complaints
  • The Role of the Supervisor in Conflict Resolution
  • Techniques for Managing Emotions 
  • Strategies to Help Calm Upset Customers
  • Service Recovery Strategies for Working with Difficult Customers
  • Role of Top Management in ISO 9001
  • Plan-Do-Check-Act Methodology
  • Internal Audit Purpose and Process
  • Internal Audit Elements
  • Setting SMART Goals for Continuous Improvement
  • Developing your ISO 9001 Action Plan

Ready to Take the Next Step?

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